NEW DELHI-
●Govt is set to impose a cap of Rs1000 on freebies given by pharmaceuticals to doctors.
●There might also be ban on expensive freebies such as cruise or vacation tickets and sponsored educational conferences and seminars that can be means of making payments and offering benefits.
●The department of pharmaceuticals (DoP) is in the final stages of issuing an executive order making Uniform Code for Pharmaceutical Marketing Practices (UCPMP) mandatory for the drug manufacturing industry.
●The health ministry and Medical Council of India have been consulted on the decision. In case of any violation will be punishment and penalty.
●This is considered to curb unethical practices by favouring pharmaceuticals.
●The Indian pharmaceutical market generates the revenue of Rs 1 lakh crore annually.
●Companies are also barred from extending hospitality to any doctor, healthcare professional or their family.
●Apart from pharmaceutical companies, the code also covers retailers, distributors, wholesalers and doctors. It will also cover the whole supply chain for medical devices along with medicines.
Source: TOI
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