Willow breast pump is the hands-free wearable that mothers really need.
The Willow wearable breast pump is a plastic teardrop-shaped device that looks more like a Bluetooth speaker, the Willow sits inside the mother's nursing bra, detecting when she starts to express and adjusting the pump mode accordingly.
The milk is pumped into a nifty doughnut-shaped bag inside the unit, and a one-way valve keeps it in without leaking. According to Willow CEO Naomi Kellman, you can toss the bag around "and you won't lose any of that liquid gold."
At first glance, Willow has clear benefits over a conventional breast pump:
Cordless design slips inside a nursing bra
Simple buttons for suction level and operation
Pumps milk into sealed single-use bags
Senses when milk starts and when mother starts to express
Pairs with app for details on pumping time and volumes
But undoubtedly the best part of the Willow is the noise, or, more accurately, the silence.
Simple buttons for suction level and operation
Pumps milk into sealed single-use bags
Senses when milk starts and when mother starts to express
Pairs with app for details on pumping time and volumes
But undoubtedly the best part of the Willow is the noise, or, more accurately, the silence.
According to Kellman, this wearable breast pump is about giving mothers a bit of freedom.
"We knew we could just reinvent the breast pump, we had to reimagine it," Kellman told me. "Women want mobility and they want their hands back... The Willow cuts the cords and gets rid of dangling bottles for good."
The Willow is due to launch in the spring, with the company set to sell a double pump set on its website for $429 (AU$590 or £350 converted) with milk bags going for 50 cents each.
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